Tired of fighting through the online noise to reach your customers? Try this instead.
Updated: May 23, 2020
Are you making changes to your business in light of the Covid-19 crisis?
What do they look like and how are you telling your customers about them?
Will you be keeping more of the workforce at home or providing more delivery or virtual services? Are there services that you have decided are no longer viable?
Whatever the changes maybe, it is important that you keep communicating with your tribe and letting them know what's going on.
Graphic translation (business illustration) can be a great way to communicate with your customers. There are lots of talented illustrators out there with a style and look that will suit all kinds of brands so.... do your research.
My top 3 tips
1 - Pick a style that will spark feeling in your customers.
2 - Pick a style that will spark feeling in your customers.
3 - Pick a style that will spark feeling in your customers.
Because feeling or emotion helps us to connect to the human beings the other side of the message and when we feel connection we feel a little more open to listening or taking an extra few minutes to read something .
Illustration is excellent for facilitating connection. A hand drawn line is instantly recognisable as being created by a human being. It is proof of humanity. It appeals to us and more importantly a simple drawing is capable of communicating complex ideas quickly and in a very easy to digest way, which is essential when trying to communicate in the busy social media feed.
If you would like to get more of a feel for my style you can have a look at my Instagram account instagram.com/mylifescribble or if you want to find out more about how to commission some business illustration from me take a look here at the different options available and we can take it from there.